Athena
Client
Services
2024
At Athena Cosmetic Brand, they embark on a journey guided by the ethos of illuminating beauty from within. Their brand essence is rooted in the celebration of individual radiance, where each person's unique glow is embraced as a symbol of authenticity and self-expression. Drawing inspiration from the brilliance of the Sunshine Coast, they craft cosmetics that not only enhance external beauty but also nurture inner vitality. Through our meticulously curated range of products, they aim to empower individuals to radiate confidence and embrace their true selves, regardless of societal norms or trends. With a commitment to innovation and quality, they continuously strive to push boundaries and set new standards in the beauty industry. Join their on this luminous voyage, where every product is designed to illuminate your natural beauty and evoke the spirit of sunshine wherever you go.






The design concept for Athena Cosmetic Brand is a fusion of radiant luminosity, vibrant energy, and contemporary elegance. Drawing inspiration from the ethereal glow of sunlight, the brand's visual identity exudes warmth and vitality. This brand was createdin Noosa, Sunshine Coast for locals and travelers. Soft, iridescent hues reminiscent of golden rays infuse the palette, while sleek and modern typography adds a touch of sophistication. The logo, adorned with subtle gradients and luminous accents, captures the essence of luminosity and radiance. Clean lines and minimalistic layouts reflect a sense of modernity, while playful geometric shapes evoke a trendy and youthful vibe. Together, these elements create a captivating visual narrative that celebrates the beauty of inner glow and the timeless allure of sunshine.
Client Athena Cosmetic Year 2024 Services Branding, Campaign Credits Yuliia Hrabynska
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