Benzao
Client
projects
Services
2024
This café’s design centers around a rich blue and dark brown color palette, creating a warm yet sophisticated atmosphere that reflects the heart of Brazilian culture. The deep brown tones echo the richness of freshly brewed coffee and natural wood, forming the base color throughout the space—from tables and counters to shelving and wall accents. Complementing this is the bold blue, which brings a refreshing contrast, adding depth and calmness to the environment. Together, these colors create a welcoming, grounded setting that invites guests to linger and enjoy.
Dark brown is applied to larger elements like wooden furniture, counters, and flooring, reinforcing an earthy, cozy vibe. Meanwhile, blue accents add an energizing touch on details such as tabletops, menu covers, and trim. This combination brings warmth and elegance, with blue highlighting focal points, helping guide the eye around the space, and evoking a sense of calm relaxation. The blue accent also aligns with the café’s modern, minimalist approach, keeping the design sophisticated but not overstated. For packaging, takeaway cups, and menu designs, the blue and brown combination continues in a subtle, stylish way. Cups may feature a rich brown base with bold blue logos or sleeves, and menus with dark brown covers accented with blue text offer a cohesive and visually pleasing experience. This color pairing is woven throughout every element, grounding the brand’s identity in a palette that feels both timeless and uniquely Brazilian, transforming each visit into an immersive experience.
Client Benzao Year 2024 Services Branding, Campaign Credits Yuliia Hrabynska
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