OOOH PHO is a contemporary Vietnamese restaurant designed to evoke surprise, delight, and the comforting warmth of a steaming bowl of pho. The name itself — an expressive play on the phrase “Ooh!” — captures the essence of the brand: a reaction to bold flavors, inviting aromas, and eye-catching design. OOOH PHO isn’t just a place to eat; it’s a sensory experience.