Mama Cash
Client
Services
2022
Mama Cash is a global feminist fund that supports women, girls, and trans people fighting for justice and equality. To better serve their community and drive donations, Mama Cash needed a website that was not only visually compelling but also accessible, intuitive, and designed for impact. They sought a complete overhaul of their information architecture, donation system, and user experience to create a seamless journey for donors and visitors.
Challenge Mama Cash required: Streamlined Information Architecture: A clearer structure to help users quickly find relevant content. Improved Donation System: A frictionless donation experience to increase conversions. Accessible & Inclusive Design: Ensuring the platform was easy to navigate for diverse audiences. Interactive Prototyping to WordPress Development: A user-tested journey from wireframes to a fully functional website. Solution Ooops® reimagined the digital experience for Mama Cash with: Optimized UX & Navigation: A reorganized content structure for intuitive browsing. User-Friendly Donation Flow: A simplified and engaging donation system with clear calls-to-action. Inclusive Design Approach: Accessibility-first UX/UI to accommodate all users. Prototype-Driven Development: Interactive wireframes tested before transitioning into a WordPress-powered website.
Client Mama Cash Year 2022 Services UX UI Design, Web design Credits Alison Wenner Ooops® Wholegrain Digital
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